Wednesday, July 22, 2009

Every industry has its own version of WalMart

Every company has a WalMart type competitor, regardless of its industry.

These competitors cause a continuous "down economy" for marketing lazy companies that rely on low hanging fruit for their livelihood. They make the excuse that this competitor "gives it away", which erodes the value [overhead] that their higher priced products offer.

Actually, this type of competitor helps companies who differentiate themselves through solid marketing principles. These companies thrive while others fall by the wayside.

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