I
don't pay much attention to the growing number of holiday e-cards that I receive from companies or
people that have me on their email list. This is an impersonal mass mailing by
vendors that go through the motions by using a no effort approach to
sending the same e-card to everyone.
However,
I read every word in a personally
written holiday card.
I
consider other types of e-cards such as birthdays or customer anniversaries as
nice to receive. For these I know that their
system differentiates me from all the rest of its list.
