Many Who Claim to be Value Buyers Don’t Pass the Test
Not
all buyers are value buyers even though they claim to be. Some buyers acquire prestige and others procure
performance while price shoppers are always negotiating.
Value buyers fear losing what they've worked
so hard to create but also want to continuously improve image, productivity and financial results
while confidently managing the associated business and personal risks. They make price/performance decisions based
on the perceived or measurable worth of the product or service.
Value Buyers associate your higher than median price with the measurable value you offer.
Please stay safe and protect others.
John Bernardi
