Navigating a Global Economy

Define Your Own Economy

It's Different from the Macro Economy

Work to retain your existing customers and ensure sufficient marketing and selling activity for continually acquiring new buyers each month.

Invest daily team time trying to imagine ways to lower the customer's risk rather than your price.

Let a goal statement influence each day as a pop up on your calendar.

Monitor month-to-month sales funnel health as your leading indicator. This includes close rate, deal size, length of sales cycle, average discount rate, # products per deal and the # of leads required to find a winnable opportunity.

If you have channel partners, coach them on the best closing tactics.

Add recurring revenue sources to your product line.

By John Bernardi