Important Vs. Urgent: The CEO's Dilemma
If you don't complete the
urgent stuff, you will fail.
But
If you don't complete the
important stuff, you won't thrive.
Importance Vs. Urgency Applies To Marketing
Marketing means finding customers and
converting them to raving fans because of their great experience dealing with your people, channels, touch points, and products and services that give them
pleasure or eliminate pain. If you can't
do this, you will always be suffering the pain of competing on price.
