Monster Goals

Monster Goals Are Imposing

Simplify each goal into sequential, measurable milestones.

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By John Bernardi

Should You Raise Your Marketing Environment to Hallmark Status?

Excellent execution of an adequate plan will produce stronger results than adequate execution of an excellent plan.

Who will identify which changes are necessary to raise an important aspect of your business to the next level?

Who will implement your changes?

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Doing What's Important Gets You To The Next Level

It's important that a company be organized so that each person can focus on "what's important" to their level of the organization. This means that "what's urgent" is consistently addressed by daily business practices.

Until this baseline is set, the company is not prepared to move to the next level.

By John Bernardi

Business Strategies Based On Sales Models Limit Growth

Business Strategies Based On Sales Models Limit Growth

Are you a CEO whose company implements a sales model as its underlying business strategy?  Does it provide a comfort zone that enables you to focus on the transactions that populate your P&L rather than continually nurturing the health of your customer and market portfolios?  Do you have the necessary knowledge, belief, patience and risk tolerance to invest in a growth strategy?

Growth Strategy Matrix

Are your marketing people really marketing assisted selling tacticians who create content, run promotions and  coordinate events instead of leading the growth strategy?

 

What level of marketing competency has your company achieved?

• Marketing novice
• Marketing apprentice
• Marketing practitioner
• Marketing master

What level would you like to attain?

By John Bernardi

Unique Value Propositions Raise Brands And Proposals To The Next Level

Unique Value Propositions Raise Brands & Proposals To The Next Level

Strong UVPs Guide Buyers Away From Commoditizing Your Business

 

An elevator pitch is your situational sound bite response to someone who asks "what do you do?" Your goal is for them to invite you to discuss what you can do for them.

Without tag lines, puffery or jargon, a Brand UVP introduces a non-price related common ground early in the lead nurturing process. When an important lead becomes "sales-ready", it's time to create the right Proposal UVP.

A strong UVP that is etched into the core of your business will impact everything from back office to front office.

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By John Bernardi

Are KPIs Your Catch-22?

KPIs Can Be A Catch-22

People Will Behave

Processes Will Be Implemented

Based On What You Measure

If you are unable to measure what is important, you will communicate importance to the things that you can measure, which may be sending people and processes in the wrong direction.

Important Vs. Urgent: CEO Dilemma

Important Vs. Urgent: The CEO's Dilemma

Important Vs. Urgent: The CEO's Dilemma

If you don't complete the urgent stuff, you will fail.

                                    But

If you don't complete the important stuff, you won't thrive.

Importance Vs. Urgency Applies To Marketing

Marketing means finding customers and converting them to raving fans because of their great experience dealing with your people, channels, touch points, and products and services that give them pleasure or eliminate pain.  If you can't do this, you will always be suffering the pain of competing on price.