Wednesday, January 14, 2015
Important Vs. Urgent: The CEO's Dilemma
If you don't complete the urgent stuff, you will fail.
If you don't complete the important stuff, you won't thrive.
Marketing means finding customers and converting them to raving fans because of their great experience dealing with your people, channels, touch points, and products and services that give them pleasure or eliminate pain. If you can't do this, you will always be suffering the sting of competing on price.