Apply Art and Science In Order to Generate Highly Qualified Leads For Your Sales Force
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By John Bernardi
Ideas for people who want to take their companies to the next level.
If your goal is to earn a price above your category's median price, you will need a Unique Value Proposition for each of your targeted personas. If you try to get by with one UVP, it will be average at best because you will be trying to shoehorn each persona into the same UVP that's convenient for you. Persona based Brand UVPs will create buyer interest in speaking with you. Each proposal's executive summary will require its own Proposal UVP in order to win profitable sales opportunities.
I Help Leaders Who Truly Want To Elevate Their Companies To The Next Level
Do You Dread The Thought Of Your Business Losing Ground?
You owe it
to your stakeholders to continue positive momentum. Things that were
previously ad lib
must now become formalized processes.
I'm successful when my client has evolved from a "status quo" comfort zone to the next level where enthusiastic employees are enhancing their skills and process expertise in order to achieve business goals.
We change the world for SMB companies who believe that in order to grow to their next level, they must convert something good into something great. As their catalyst, we help them implement changes necessary for optimizing the customer experience, and design programs for penetrating existing markets or opening up new segments. We create processes for lead generation and nurturing, sales opportunity management, and customer development. We leverage the right technology to automate these processes. We also author success stories and press releases.