Strategic Buyers Disrupt The Status Quo
Successful B2B marketers enhance their position in challenging accounts by conveying valuable insights to strategic buyers who covet growth, competitive advantage, image and productivity. If you can propel strategic buyers to these goals, you will become part of their sphere of influence.
When Confident That The Die Has Been Cast
Once your value proposition has been adopted by a strategic buyer, help tactical buyers save face. Treat them like strategic buyers and prove your capabilities, demonstrate your expertise, and establish a strong relationship.