Thursday, December 22, 2011

Handwritten cards trump e-cards

I don't pay much attention to the growing number of holiday e-cards that I receive from companies or people that have me on their email list. This is an impersonal mass mailing by vendors that go through the motions by using a no effort approach to sending the same e-card to everyone.

However, I read every word in a personally written holiday card.

I consider other types of e-cards such as birthdays or customer anniversaries as nice to receive.  For these I know that their system differentiates me from all the rest of its list.