Neighborhood Marketing

Neighborhood Marketing Benefits Residential Services Providers

Hallmarks of Successful Neighborhood Marketing Programs

1.    Great customer experiences get people talking about your company with their neighbors

2.    Win new business from the neighbors of completely satisfied customers

3.    Stay in touch with your neighborhood communities in a drip marketing fashion

4.    Partner with companies that offer complementary products and services

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Monster Goals

Monster Goals Are Imposing

Simplify each goal into sequential, measurable milestones.

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By John Bernardi

Separate Vs. Unified Marketing, Sales and Support Teams For Each Product Line

Benefits and Disadvantages of Consolidating Customer Facing Processes

I have been involved in situations where clients have separate marketing, sales and support teams representing different product lines that are often purchased by the same buyers.  What do you think are the advantages to this approach?  What are the benefits of consolidating customer facing processes?

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