Thursday, November 15, 2018

What Role Does Business Development Play In Your Company?



BizD Is Much More Than Hunting for New Prospects


Most companies define business development as building relationships with lead sources and hunting for new prospects.  They hire and churn people to fill these narrow roles.  Effective BizD is a multifaceted process that is directly tied to the long- and short-term sustainability of your business.  It includes a variety of interesting roles that have dynamic priorities based on timing, category and company.

At the current rate, what will your business look like in a few years?

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John Bernardi

Tuesday, November 6, 2018

Marketing Masters Outperform Others


Marketing Masters Are Change Masters

Their Masterpiece is Marketing Excellence

If your company subscribes to the basic keys to success that apply to any marketing competency and have achieved novice, apprentice and practitioner competencies, you may aspire to join the guild whose masterpiece is marketing excellence.

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By John Bernardi