A Profitable Sales Proposal Has an Excellent Executive Summary
After a lead has been
nurtured to sales-ready status, the right steps are taken by the sales team to
move it through the funnel. They begin proposal
discussions early, but only present their proposal when they are positioned to
win politically, technically and financially.
Otherwise, they’ll join a pool of sameness and compete on price instead
of leveraging the business advantages to be gained from their solution.
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By John Bernardi
