Wednesday, April 11, 2012

"Like" Doesn't Really Mean "Like" on Facebook

Awareness expands when you click Like on a Facebook page.  Your community automatically sees everything you Like.

But, does Like lose its meaning when a company says "Like and be eligible to win something"?  [I guess you can't blame people who Like your offer if they stand to get something in return.]

As a marketer, I refrain from baiting people to Like my article, or product or website, etc.  Otherwise, how would I know how many people really Like my product or service or article, etc.?

Monday, April 9, 2012

Your Preferences Don't Matter

Only Customer Preferences Matter

Quite often a client will balk at a new marketing or business development idea that I present to them.  They resist the change with personal rationale such as "I wouldn't respond favorably to that"; or "I wouldn't meet with a representative who used that approach"; or "that'll never happen".  Those who try the idea often say, "you proved me wrong on that one".

When crafting marketing strategies or campaigns, don't think in terms of your own preferences.  Instead, understand  the needs, wants, problems and preferences of those you are serving.

Tuesday, April 3, 2012

The Al Dente` Approach to Marketing

The Al Dente` Marketing Strategy

Throw it on the wall and see what sticks

This strategy is followed by many marketers and it doesn't work very well.  Create a master plan and make sure everything you do is aligned with it.