Unique Value Propositions Raise Brands & Proposals To The Next Level
Strong UVPs Guide Buyers Away From Commoditizing Your Business
An elevator pitch is your situational sound bite response to someone who asks "what do you do?" Your goal is for them to invite you to discuss what you can do for them.
Without tag lines, puffery or jargon, a Brand UVP
introduces a non-price related common ground early in the lead
nurturing process. When an important lead becomes "sales-ready", it's
time to create the right Proposal UVP.
A strong UVP that is etched into the core of your business will impact everything from back office to front office.
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