Thursday, July 26, 2018

All Companies Offer Services


People Purchase Services Differently From Tangible Products


Inseparability of the service provider from the service itself challenges people to make objective buying decisions since experience can only be judged during and after service delivery.  Services buyers are influenced by past experiences [their own and others whose opinion they trust]. They pay attention when raving fans tell stories that help them to visualize how the benefits would apply to them. Indirect lead sources are key.


Read The Entire Post

No comments:

Post a Comment