BizD Is Much More Than Hunting for New Prospects
Most
companies define business development as building relationships with lead
sources and hunting for new prospects. They
hire and churn people to fill these narrow roles. Effective BizD is a multifaceted process that
is directly tied to the long- and short-term sustainability of your business. It includes a variety of interesting roles
that have dynamic priorities based on timing, category and company.
At the current rate, what will your business look like in a few years?
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John Bernardi
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