Marketing Dashboards: Real-Time View of Leading and Lagging KPIs
Individuals,
Teams, Managers and Leaders Focus on Keys to Success
Dashboards
are displayed on desktops, tablets, smart phones and wall mounted monitors. Leading KPI metrics drive action during a
program or campaign. Lagging KPI metrics
provide information to be leveraged when creating the next plan, process,
program or campaign.
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By John Bernardi
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