No Need to “Out-Walmart” Your Low-Price Competitors
Walmart
type competitors cause a "down economy" for companies that rely on
low hanging fruit for their revenue source. They blame low-price foes for eroding the
value that their higher priced products offer.
Not all low-price competitors are as prolific as Walmart, but this type
of competitor inspires companies who practice solid
marketing principles to thrive while others fall by the wayside.
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By John Bernardi
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