Tips for Fine Tuning Your B2B Strategy – Issue #3

Support Your B2B Strategy With a Portfolio of Smart Tactics

Leaders avoid status quo thinking.  They continuously apply ideas for elevating a feature of their business to the next level.  This issue offers new ideas for you to consider in nine "smart tactic categories".

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By John Bernardi

Marketing Dashboards Provide a Real-Time View Into the Health of Your Marketing Programs

Marketing Dashboards: Real-Time View of Leading and Lagging KPIs

Individuals, Teams, Managers and Leaders Focus on Keys to Success

Dashboards are displayed on desktops, tablets, smart phones and wall mounted monitors.  Leading KPI metrics drive action during a program or campaign.  Lagging KPI metrics provide information to be leveraged when creating the next plan, process, program or campaign.

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By John Bernardi