Triggered Marketing for B2B Companies

Triggers Guide Timely and Proper Reactions to Situations

Wouldn’t it be beneficial if you had an automated process that fosters consistent reactions to changes in status for a target market, account, prospect, contact, sales opportunity or campaign?

Hopefully you can envision how you can tailor this concept to your business.  Benefits include reducing account churn, improving closed-won rates, generating referrals, and optimizing lead generation and nurturing to sales-ready status.

Read The Entire Post

 By John Bernardi

Is There a Role for Golden Spike Hunting in Your Company?

Golden Spike Strategy Fosters Sustainable Growth

BizD Rainmakers Hunt for Golden Spike Opportunities

Golden Spike hunting helps companies expand into new markets, develop new products or services and further penetrate existing markets through large sales of slightly modified existing products and services.  The ability to find, nurture and manage Golden Spikes requires patience, diligence, peripheral vision, business acumen and insight, and exceptional time management.

Read the Entire Post

Thank you for taking the time.

John Bernardi

Tips for Fine Tuning Your B2B Strategy – Issue #3

Support Your B2B Strategy With a Portfolio of Smart Tactics

Leaders avoid status quo thinking.  They continuously apply ideas for elevating a feature of their business to the next level.  This issue offers new ideas for you to consider in nine "smart tactic categories".

Read the Entire Blog Post

By John Bernardi