Triggered Marketing for B2B Companies

Triggers Guide Timely and Proper Reactions to Situations

Wouldn’t it be beneficial if you had an automated process that fosters consistent reactions to changes in status for a target market, account, prospect, contact, sales opportunity or campaign?

Hopefully you can envision how you can tailor this concept to your business.  Benefits include reducing account churn, improving closed-won rates, generating referrals, and optimizing lead generation and nurturing to sales-ready status.

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 By John Bernardi

Marketing Assisted Selling Helps Deal Makers

Develop Your Marketing Competency to Reach the Next Level

Sales driven companies are slanted towards transactions.  Their sales reps sell existing products to existing markets and are accountable for prospecting and account management.  They rely on the “marketing department” for sales support and are not interested in developing or acquiring a marketing competency.

Companies Evolve from Being Entrepreneurial to Having a Sales Driven Identity.

But Most Don’t Achieve Marketing Driven Status.

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By John Bernardi

A Marketing Driven Company Makes Selling Easier

Do Marketing Cultures Outperform Sales Cultures?

I Believe That a Marketing-Driven Company Makes Selling Easier

From my experience most small and mid-sized companies are product-centric and sales-driven.  They fall short of practicing solid marketing principles.  Their promotion and sales campaigns fail to achieve ROI goals.  They typically reward only short-term quota related metrics.  Buyers are wary of their sales reps who ask to partner with them to solve a problem but don’t have the necessary business acumen for adding value, which results in customer relationships that last only as long as a given sales opportunity.

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By John Bernardi