Marketing Automation Enables Consistent Best Practices
You
know what you'd like to do but manual efforts are totally inefficient, so you've
chosen not to leverage marketing principles for business advantage. It's time for you to figure a way to change
that inertia so you can make your company the best that it can be. Otherwise, your company will need to follow a more challenging path in order to reach the next
level. Don't overlook the basics.
Wouldn't
it be great if you could automate the mundane processes for customer and
partner retention? How about recruiting
new ones? If you could survey at
different steps in the cycle, wouldn't you better understand how you're doing? How many opportunities slip away due to weak
processes for lead generation and nurturing?
MA
enables you to deliver the right content to the right audience at the right
time with a singular purpose in mind. This
trumps broad brush email blasts and social network posts that are of no interest
to 80% of their recipients, most of whom will unsubscribe after receiving a few
of these uninteresting messages.
MA enables content
marketing to be the theme for campaigns or surgically injected as 1to1
next logical steps such as surveys, or efforts to create, nurture or convert leads. Use your CRM database to segment a persona
defined target audience or filter your CRM system for the right demographics, psychographics, behavioral
traits and firmographics. Email and
social networks can work together as your messaging media.
You
don't need to be a large company to afford the benefits of marketing automation. There are CRM and MA tools that fit within the
budget of any size company. If you first
take the time to create the processes that are right for your business, you can
then search for the right tools to make them happen.
