Is There a Role for Golden Spike Hunting in Your Company?

Golden Spike Strategy Fosters Sustainable Growth

BizD Rainmakers Hunt for Golden Spike Opportunities

Golden Spike hunting helps companies expand into new markets, develop new products or services and further penetrate existing markets through large sales of slightly modified existing products and services.  The ability to find, nurture and manage Golden Spikes requires patience, diligence, peripheral vision, business acumen and insight, and exceptional time management.

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John Bernardi

Marketing Assisted Selling Helps Deal Makers

Develop Your Marketing Competency to Reach the Next Level

Sales driven companies are slanted towards transactions.  Their sales reps sell existing products to existing markets and are accountable for prospecting and account management.  They rely on the “marketing department” for sales support and are not interested in developing or acquiring a marketing competency.

Companies Evolve from Being Entrepreneurial to Having a Sales Driven Identity.

But Most Don’t Achieve Marketing Driven Status.

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By John Bernardi

Marketing Masters Outperform Others

Marketing Masters Are Change Masters

Their Masterpiece is Marketing Excellence

If your company subscribes to the basic keys to success that apply to any marketing competency and have achieved novice, apprentice and practitioner competencies, you may aspire to join the guild whose masterpiece is marketing excellence.

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By John Bernardi

Marketing Practitioner Competency

Has Your Company Achieved Marketing Practitioner Competency?

Marketing practitioners don't consider "marketing" to be a department.  Instead, it is a concept and belief that is wholly embraced and executed throughout the organization.

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By John Bernardi

Apprentice Level Marketing Competency

Has Your Company Reached the Marketing Apprentice Level?

If you subscribe to the basic keys to success that apply to any marketing competency level and your company has achieved marketing novice competency, you are ready to design a marketing strategy that will support your long-term goals through tactics and objectives that evolve during the next 3 to 5 year time horizon.

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By John Bernardi

What Competency Level Is Required For Your Company To Implement Its Marketing Strategy?

Is Your Company A Marketing Novice?

The primary KPI for a marketing novice company is related to the number of leads generated by each marketing program, campaign and resource in which the company invests.

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By John Bernardi