When my clients and I discuss ideas for marketing programs, campaigns and messaging, they often say “I don’t think I would go for that”, or “that doesn’t sound appealing to me”, or “if I were the buyer, this is what I’d want”.
Wouldn’t it be beneficial if you had an automated process that fosters consistent reactions to changes in status for a target market, account, prospect, contact, sales opportunity or campaign?
Hopefully you can envision how you can tailor this concept to your business. Benefits include reducing account churn, improving closed-won rates, generating referrals, and optimizing lead generation and nurturing to sales-ready status.
