Showing posts with label Marketing calendar. Show all posts
Showing posts with label Marketing calendar. Show all posts

Sunday, November 29, 2015

The Benefits Of Routine



A sales and marketing lifestyle means that you have quality time for building relationships with mavens and connectors, for content marketing, for helping team mates, and for taking the right actions to grow your business.  Routine enables your day-to-day basics to be performed well and on time so that you can allow your antenna to always be listening and your peripheral vision to always be watching.

An Effective Routine Will Enable You To Wisely Progress Towards Your Goals
Daily routines prevent knee jerk reactions and wasted time.  I produce my best results when I follow my routine in a heads down fashion.  But, I periodically look up to stay on track, adjust to new opportunities or threats, improve a process, acquire better tools and navigate unexpected surprises.

Routines Create Confidence, A Key To Success
A routine that spans goals, action plans and workdays builds self-confidence.  You become well rounded if it contains the right amount of time for work, passion, learning, and enjoyment.  You will become more friendly and interesting, and people will respect you for being consistent and dedicated.

How Much OF Your Time Is Freed Up By Routines?

Customer Facing Roles Need Powerful Routines


  • CEO routines develop innovative and customer-centric cultures for achieving financial, customer and employee goals.
  • Marketing routines ensure lead generation and nurturing to sales-ready status while existing segments are penetrated and new ones are developed through a well managed mix of products and services.
  • Sales routines ensure that qualified opportunities are closed, while key accounts are nurtured and territories are developed.
  • Call center routines enable you to delight customers and channel partners.

Routines Must Be Constantly Upgraded
As your routine becomes muscle memory, tweaking it with new ideas will enable you to rise to the next level.



Wednesday, June 24, 2015

Hidden Gems In Your Content Marketing Calendar



Fortify Your Marketing Calendar To Play Two Valuable Roles

  • New Content Keeps Existing Followers Interested
  • Drip Market Older Content To New Followers
Do you typically plan the release of new content without considering new followers who join your community after this content is published?  Schedule your marketing calendar to get new followers caught up in a reasonable amount of time.  "Drip market" older relevant content in bite size chunks.

Here's an example marketing calendar that schedules a weekly educational tip and blog post; a monthly press release and success story; and a quarterly newsletter:

Weekly Educational Tip
  • Every Tuesday
  • Repeat 4 weeks later to new followers
Weekly Blog Post
  • Every Thursday
  • Blogs reference past posts, so no need to republish them
Monthly Press Release
  • First Wednesday of the month
  • Repeat 4 weeks later to new followers
Monthly Success Story
  • First Friday of the month
  • Repeat 4 weeks later to new followers
Quarterly Newsletter
  • First Monday of the quarter to existing followers
  • First Monday of each month to new followers

Your website and social media outlets should have archive links to all historical content for followers who want to proactively search your libraries.
 
Refresh your content annually and try delivering it via different channels such as video.

When you run lead generation campaigns, avoid information overload on a given day by using the Monday, Wednesday and Friday open slots in your marketing calendar for these communications.