Fortify Your Marketing Calendar To Play Two Valuable Roles
- New Content Keeps Existing Followers Interested
- Drip Market Older Content To New Followers
Do you typically
plan the release of new content without considering new followers who join your
community after this content is published?
Schedule your marketing calendar to get new followers caught up in a
reasonable amount of time. "Drip
market" older relevant content in bite size chunks.
Here's an
example marketing calendar that schedules a weekly educational tip and blog
post; a monthly press release and success story; and a quarterly newsletter:
Weekly Educational
Tip
- Every Tuesday
- Repeat 4 weeks later to new followers
Weekly Blog
Post
- Every Thursday
- Blogs reference past posts, so no need to republish them
Monthly
Press Release
- First Wednesday of the month
- Repeat 4 weeks later to new followers
Monthly
Success Story
- First Friday of the month
- Repeat 4 weeks later to new followers
Quarterly
Newsletter
- First Monday of the quarter to existing followers
- First Monday of each month to new followers
Your website and social media outlets should have archive links to all historical content for followers who want to proactively search your libraries.
Refresh your content annually and try delivering it via different channels such as video.
Refresh your content annually and try delivering it via different channels such as video.
When you
run lead generation campaigns, avoid information overload on a given day by
using the Monday, Wednesday and Friday open slots in your marketing calendar
for these communications.
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