Hidden Gems In Your Content Marketing Calendar

Fortify Your Marketing Calendar To Play Two Valuable Roles

• New Content Keeps Existing Followers Interested
• Drip Market Older Content To New Followers

Do you typically plan the release of new content without considering new followers who join your community after this content is published?  Schedule your marketing calendar to get new followers caught up in a reasonable amount of time.  "Drip market" older relevant content in bite size chunks.

Here's an example marketing calendar that schedules a weekly educational tip and blog post; a monthly press release and success story; and a quarterly newsletter:

Weekly Educational Tip

• Every Tuesday
• Repeat 4 weeks later to new followers

Weekly Blog Post

• Every Thursday
• Blogs reference past posts, so no need to republish them

Monthly Press Release

• First Wednesday of the month
• Repeat 4 weeks later to new followers

Monthly Success Story

• First Friday of the month
• Repeat 4 weeks later to new followers

Quarterly Newsletter

• First Monday of the quarter to existing followers
• First Monday of each month to new followers

Your website and social media outlets should have archive links to all historical content for followers who want to proactively search your libraries.
 
Refresh your content annually and try delivering it via different channels such as video.

When you run lead generation campaigns, avoid information overload on a given day by using the Monday, Wednesday and Friday open slots in your marketing calendar for these communications.

By John Bernardi

Content Marketing Made Illustrious Through Infographics

Infographics Catch People's Attention

So That They Will Want To Read Your Content

And Say That They're Glad They Did

Pinterest provides me with a terrific repository for the infographics I've developed for my content marketing arsenal. All you need is a compelling introductory sentence and then let the infographic do its work on your blog, website, social networks and email marketing.

You can recycle the infographic with different introductions that focus on various ideas presented in the infographic.

Make sure to include a link to your Pinterest library on your website.

Here is the library of pins that I've been developing.

Maybe you can benefit from this concept as well.

John Bernardi

Business Blogs Create Positive Impact

 Blogging Is A Business Essential

A blog is an essential tool for every business professional. This drip marketing resource will help you to increase your audience and stay in touch with customers, prospects and partners by contributing tips, answering questions and teaching.

Readers Benefit From Timely, Relevant, Concise Posts

If you write well and frequently share your expertise, readers will value you as a source of important information. They will share your content with their communities on LinkedIn, Facebook, Twitter, etc.

 

Bloggers Benefit From A Unique, Respected Online Presence

You will establish yourself as an expert in your field and differentiate your company Vs. competitors who do not blog well.  Increase domain knowledge though research before each post and improve your ability to explain concepts.  Frequent quick-hitting posts earn higher readership than random website visits. Search engine friendly blogs generate online referrals.  Readers respond to your posts with new ideas to enhance your business. Comments to your posts expand your community.

Enhance your newsletters, websites, social networks and emails with a link to your blog.

Sharing Blog Posts With Social Networks Optimizes Readership

I always share my blog posts with my social networks, but I was curious as to how social sharing impacted blog readership.  So, I did a test with two recent blog posts by not sharing them with my social networks.

As it turns out, open rates were 5 times higher for posts that I shared with my social networks [LinkedIn, Twitter and Facebook].

This confirms my hypothesis and I will continue to "social share" my blog posts.