Lack of Early Planning Solidifies the Status Quo

What Prevents Your Company from Moving to the Next Level?

If you are you a business owner who knows where you want to take your company during the next five years, I’m confident that you spend your CEO time developing the competencies and resources required for getting to the next level - however you may define it.  You prevent early entrenchment of bad habits and attitudes, flawed processes and assigning the wrong people to key roles. You know that a well-designed strategy impacts customer experience, innovation, unique value proposition, target markets, products and services, process excellence, profitability, market share, customer relationships, hiring, training and partnerships.  So, if this is you and you’re ready for the next logical steps …

Andiamo!  Let’s Go!

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A Marketing Driven Company Makes Selling Easier

Do Marketing Cultures Outperform Sales Cultures?

I Believe That a Marketing-Driven Company Makes Selling Easier

From my experience most small and mid-sized companies are product-centric and sales-driven.  They fall short of practicing solid marketing principles.  Their promotion and sales campaigns fail to achieve ROI goals.  They typically reward only short-term quota related metrics.  Buyers are wary of their sales reps who ask to partner with them to solve a problem but don’t have the necessary business acumen for adding value, which results in customer relationships that last only as long as a given sales opportunity.

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By John Bernardi

What Role Does Business Development Play In Your Company?

BizD Is Much More Than Hunting for New Prospects

Most companies define business development as building relationships with lead sources and hunting for new prospects.  They hire and churn people to fill these narrow roles.  Effective BizD is a multifaceted process that is directly tied to the long- and short-term sustainability of your business.  It includes a variety of interesting roles that have dynamic priorities based on timing, category and company.

At the current rate, what will your business look like in a few years?

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John Bernardi

Marketing Masters Outperform Others

Marketing Masters Are Change Masters

Their Masterpiece is Marketing Excellence

If your company subscribes to the basic keys to success that apply to any marketing competency and have achieved novice, apprentice and practitioner competencies, you may aspire to join the guild whose masterpiece is marketing excellence.

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By John Bernardi

Marketing Practitioner Competency

Has Your Company Achieved Marketing Practitioner Competency?

Marketing practitioners don't consider "marketing" to be a department.  Instead, it is a concept and belief that is wholly embraced and executed throughout the organization.

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By John Bernardi

Apprentice Level Marketing Competency

Has Your Company Reached the Marketing Apprentice Level?

If you subscribe to the basic keys to success that apply to any marketing competency level and your company has achieved marketing novice competency, you are ready to design a marketing strategy that will support your long-term goals through tactics and objectives that evolve during the next 3 to 5 year time horizon.

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By John Bernardi

What Competency Level Is Required For Your Company To Implement Its Marketing Strategy?

Is Your Company A Marketing Novice?

The primary KPI for a marketing novice company is related to the number of leads generated by each marketing program, campaign and resource in which the company invests.

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By John Bernardi