Every Company in Every Industry Has a Walmart Type Competitor

No Need to “Out-Walmart” Your Low-Price Competitors

Walmart type competitors cause a "down economy" for companies that rely on low hanging fruit for their revenue source.  They blame low-price foes for eroding the value that their higher priced products offer.  Not all low-price competitors are as prolific as Walmart, but this type of competitor inspires companies who practice solid marketing principles to thrive while others fall by the wayside.

Read The Entire Post

By John Bernardi

Lack of Early Planning Solidifies the Status Quo

Lack of Early Planning Solidifies the Status Quo

Course Correction is Difficult if You Start on the Wrong Path

If you are you a business owner who knows where you want to take your company during the next five years, you most likely spend your CEO time developing the competencies and resources required for getting to the next level.  You prevent early entrenchment of bad habits and attitudes, flawed processes and assigning the wrong people to key roles. You know that a well-designed strategy impacts customer experience, innovation, unique value proposition, target markets, products and services, process excellence, profitability, market share, customer relationships, hiring, training and partnerships.  So, if this is you and you’re ready for the next logical steps …

Andiamo!  Let’s Go!

Read The Entire Post

By John Bernardi

Lack of Early Planning Solidifies the Status Quo

What Prevents Your Company from Moving to the Next Level?

If you are you a business owner who knows where you want to take your company during the next five years, I’m confident that you spend your CEO time developing the competencies and resources required for getting to the next level - however you may define it.  You prevent early entrenchment of bad habits and attitudes, flawed processes and assigning the wrong people to key roles. You know that a well-designed strategy impacts customer experience, innovation, unique value proposition, target markets, products and services, process excellence, profitability, market share, customer relationships, hiring, training and partnerships.  So, if this is you and you’re ready for the next logical steps …

Andiamo!  Let’s Go!

Read the Entire Post

A Marketing Driven Company Makes Selling Easier

Do Marketing Cultures Outperform Sales Cultures?

I Believe That a Marketing-Driven Company Makes Selling Easier

From my experience most small and mid-sized companies are product-centric and sales-driven.  They fall short of practicing solid marketing principles.  Their promotion and sales campaigns fail to achieve ROI goals.  They typically reward only short-term quota related metrics.  Buyers are wary of their sales reps who ask to partner with them to solve a problem but don’t have the necessary business acumen for adding value, which results in customer relationships that last only as long as a given sales opportunity.

Read the Entire Post

By John Bernardi

What Role Does Business Development Play In Your Company?

BizD Is Much More Than Hunting for New Prospects

Most companies define business development as building relationships with lead sources and hunting for new prospects.  They hire and churn people to fill these narrow roles.  Effective BizD is a multifaceted process that is directly tied to the long- and short-term sustainability of your business.  It includes a variety of interesting roles that have dynamic priorities based on timing, category and company.

At the current rate, what will your business look like in a few years?

Please Read The Entire Post

John Bernardi

Marketing Masters Outperform Others

Marketing Masters Are Change Masters

Their Masterpiece is Marketing Excellence

If your company subscribes to the basic keys to success that apply to any marketing competency and have achieved novice, apprentice and practitioner competencies, you may aspire to join the guild whose masterpiece is marketing excellence.

Read The Entire Post

By John Bernardi

Marketing Practitioner Competency

Has Your Company Achieved Marketing Practitioner Competency?

Marketing practitioners don't consider "marketing" to be a department.  Instead, it is a concept and belief that is wholly embraced and executed throughout the organization.

Read The Entire Post


By John Bernardi