Wednesday, November 9, 2011

Good Mission Statements Are Sustainable

Yesterday I read an interesting post on Seth Godins' blog There's nothing wrong with having a plan. Seth's message is that over time plans succeed and fail and need to be updated, but your company's mission should be bullet proof and stable - the beacon that drives your plans. 

So, what should a mission statement include?  Here are some ideas to mull around:

Mission statements define why a company exists. With underpinnings of trust and integrity, a mission statement must address employees, customers and partners, community [online and offline, cause based and industrial categories] and financial results.

  • Employee satisfaction based on accomplishment and pride in belonging to something excellent
  • Customers and partners value the quality of their experiences with your company as much as they do the products and services they purchase.  It is our goal for them to have an excellent experience throughout their lifetime relationship.  We make it easy for them to do business with us.  Interaction is smooth and easy and we enable communications through the means they prefer.  We provide useful information to them.  We guarantee our work.  We quickly follow up to correct experience gaps.
  • A visible member of the community through sponsorships and participation in events.
  • Results measured in financial, marketing and operations terms

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