Earn The Right To Charge The Price You Want

Premium Prices Are Not An Entitlement

If the best-in-class company in your category charges a prestige or premium price, this doesn't entitle you to position your price near the rim of their price umbrella unless you can match their brand reputation for an excellent customer experience - before, during and after the sale - including the value derived from their products and services.

If you don't exceed the NetPromoter Score acid test of being told that you consistently deliver total satisfaction and can prove it by the frequency referrals you receive, your price is probably too high.