Captivate Buyers With Your Personal Performance
Memorable Experiences Differentiate Sellers Of Commodity Products And Services
Here's what I mean by personal performanceYou present an aura of passion for what you do and a confidence that the customer is better off buying from you. Your communication style establishes trust, honesty and dependability. Your high emotional intelligence balances impulse control and assertiveness. You blend style and class with minimal visible effort, while not trying to appear that way. This is called sprezzatura.
Customers perceive you as both different and valuable.Prior research reveals their needs for minimizing risk, avoiding aggravation, eliminating pain, obtaining pleasure, acquiring power or earning a profit. You can weave this perspective into provocative questions that capture their attention. Then you narrate a success story that resonates with their situation so that they can visualize the benefits. Being natural enables you to share insight about your products, your business and your industry and to easily address objections.
Invest in yourself and become the differentiator. Give them a reason to want to interact with you.