When Business Owners Retire
What Enables Them To Sell, Merge Or Transition To A Legacy?
As a CEO, are you also responsible for business development and closing key deals? Unless you can proudly brandish excellence in customer facing competencies as a business differentiator, you will not be optimizing your company's legacy. This means process competency in marketing, business development, sales and CEM that is supported by the right automation tools and implemented by the right people.
The real value of a business relies on the quality of its customer and product/service portfolio assets. Market penetration, market development and new product/service development competencies will enable you to optimize the ROI of these vital assets.
It's time to make the investment - and this can't be outsourced!