Develop Your Marketing Competency to Reach the Next Level
Sales
driven companies are slanted towards transactions. Their sales reps sell existing products to
existing markets and are accountable for prospecting and account management. They rely on the “marketing department” for
sales support and are not interested in developing or acquiring a marketing
competency.
Companies Evolve from Being Entrepreneurial to Having
a Sales Driven Identity.
But Most Don’t Achieve Marketing Driven Status.
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By John Bernardi
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