It's All About The execution
Your marketing environment should set a high standard for employees and partners. Your managers should continuously test employees on their ability to state and explain the meaning of each marketing program and message. Without a full understanding and commitment by everyone, how can you expect complete alignment between your company's promises and its ability to deliver?Why the High Drop-out Rate?
Think about how much time is spent creating plans, programs, campaigns and content. How many employees and partners take the time to commit each one to muscle memory?Maybe finishing is too hard. Maybe there are too many "urgent, but not important" distractions. Maybe people just don't like to practice. Think about the college basketball player who practices 2-3 hours each day in order to play two 40 minute games each week. Why don't marketing and sales people spend more time practicing in order to improve their skills?
I am impressed with Johnson and Johnson's "management for the long term" principal that drives leaders to ensure sustainability by not compromising the long term due to short term thinking.
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