How do you define "sales ready" leads?
An inquiry does not equal a lead, nor does a suspect or prospect.
An early stage lead is marketing accepted, but needs nurturing before it can be "sales ready".
Friday, May 20, 2011
Generating Sales-Ready Leads is Essential
Labels:
Business Development,
Challenging economy,
demand generation,
lead generation,
lead management,
lead nurturing,
marketing
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