Tuesday, March 27, 2012
Likeability Vs. Desirability
To me, likeability reveals DNA for building a strong network and bringing out the best in others, while desirability is earned by delivering a beneficial result, or providing advantage or pleasure.
What is the golden ratio of desirability [a] to likeability [b]? Can desirable people thrive with a low likeability factor? How brightly must their product or service shine as the obvious choice to buyers? Are they artificially likeable for as long as they continue to help their customers look good based on the excellent results produced by their product or service?
Can likeable people survive for a longer period of time when their products or services aren't always the obvious choice?
How would you want your [a] and [b] to be rated by your customers, prospects and channel partners?