Friday, December 7, 2012

Sharing Blog Posts With Social Networks Optimizes Readership

I always share my blog posts with my social networks, but I was curious as to how social sharing impacted blog readership.  So, I did a test with two recent blog posts by not sharing them with my social networks.

As it turns out, open rates were 5 times higher for posts that I shared with my social networks [LinkedIn, Twitter and Facebook].

This confirms my hypothesis and I will continue to "social share" my blog posts.

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