Monday, February 3, 2014

Is Your Fan Base Telling Compelling Stories About Your Company?

Hopefully, you have a large fan base that continuously injects high quality referrals into your sales funnel. Fans are very powerful influencers within their community. Recognize their differences and nurture each type accordingly.  Mavens know a lot about what's going on. Connectors know the key people.

Unlike your sales reps, fans don't have to invest any time learning about your company, so you need to be creative in how you train and motivate them. Drip marketing campaigns teach fans about your company in bite size lessons. Fun learning activities make it rewarding for fans to connect with your business.  Games enable fans to sample configurations and to test different uses before buying them.

Your fan base can be a key member of your marketing team because of its power to influence referrals from their trusting communities.

Comment on this post:
Do you track the # of leads you receive from your fan base?

By John Bernardi

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