Hopefully, you have a large fan base that continuously injects high quality referrals into your sales funnel. Fans are very powerful influencers within their community. Recognize their differences and nurture each type accordingly. Mavens know a lot about what's going on. Connectors know the key people.
Your fan base can be a key member of your marketing team because of its power to influence referrals from their trusting communities.
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Do you track the # of leads you receive from your fan base?