How Do You Receive Customer Feedback?
Why don't
companies request feedback at each stage of their customer relationships? Is it because they fear negative feedback and
an inability to deal with it?
Why
wouldn't a CEO want to understand how their company is performing at each touch
point along with how their product or service lives up to its brand promise?
Without
this knowledge, how can you expect to continually improve and generate the
profit that you think you deserve?
If you
measure repeat business and referrals as KPIs, but you are not achieving these
goals, why aren't you asking for feedback?
In person quality
reviews and online surveys are great tools for gaining insight and for building a raving fan base.
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