Tuesday, February 14, 2017
The Top 20% Ask For Customer Feedback
Why don't companies request feedback at each stage of their customer relationships? Is it because they fear negative feedback and an inability to deal with it?
Why wouldn't a CEO want to understand how their company is performing at each touch point along with how their product or service lives up to its brand promise?
Without this knowledge, how can you expect to continually improve and generate the profit that you think you deserve?
If you measure repeat business and referrals as KPIs, but you are not achieving these goals, why aren't you asking for feedback? In person quality reviews and online surveys are great tools for gaining insight and for building a raving fan base.