Business Strategies Based On Sales Models Limit GrowthAre you a CEO whose company implements a sales model as its underlying business strategy? Does it provide a comfort zone that enables you to focus on the transactions that populate your P&L rather than continually nurturing the health of your customer and market portfolios? Do you have the necessary knowledge, belief, patience and risk tolerance to invest in a growth strategy?
Are your marketing people really marketing assisted selling tacticians who create content, run promotions and coordinate events instead of leading the growth strategy?
What level of marketing competency has your company achieved?
- Marketing novice
- Marketing apprentice
- Marketing practitioner
- Marketing master